WORK EXPERIENCE
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Consultant For Hire
Partnership Strategist & Creative Advisor, focusing on inclusive marketing and content strategy. Brand Partnership & Sponsorship development.
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FX Networks
(Freelance) Manage program ideation, development of program messaging and creative assets for on-air, online, print and experiential events for assigned series
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ARRAY
Lead for the development of creative and marketing initiatives across all brands, interfacing with filmmakers, producers and stakeholders
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Sony Pictures
Guide the creative execution of multimillion-dollar global and national brand partnerships and promotional campaigns
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Client: Warner Bros.
Manage the execution of media sponsorships for Warner Bros. Theatrical and Home Entertainment properties
FEATURED WORK
‘Blood Moon Drop’: What We Do in the Shadows S3 Pop-up
FX joined forces with RQ Agency, Pizzaslime, MajorWavez and Cookies N’ Kicks for the "Blood Moon Drop" pop-up featuring exclusive merchandise including custom-created Vans kicks. Select fans and influencers also received a code to view a special greeting from show talent, Harvey Guillen. Following the pop up a show branded truck dropped off the custom Vans to influencers.
Facilitated internal and external reviews as well as approvals across cross functional teams and IP stakeholders for all campaign tactics including: custom promotional merchandise, talent content, digital and print co-branded elements as well as the partner press opportunities.
FX Promotions Lead
‘IT’S A MAN’S WORLD’: A Celebration Of Women In Film
During Oscar’s weekend, Reebok partnered with Ava DuVernay’s media company and film collective, ARRAY to host a celebration dedicated to the influential role of creative women in film during Oscar weekend.
Facilitated approvals for co-branded collateral for social and experiential marketing. Contributed to event programming development.
ARRAY Marketing Lead
Bumble For Business Sweeps and ARRAY Releasing Jezebel in app promotion
Bumble Bizz users had the chance to find and match with Ava DuVernay's Bizz profile to win the opportunity to have a 1:1 conversation with the award-winning filmmaker. Leveraging Ava’s participation we secured 1M + in app impressions for ARRAY Releasing film, JEZEBEL.
Pitched and Secured 1M + in app impressions for ARRAY Releasing film, JEZEBEL in tandem with Bumble For Business sweeps.
ARRAY Marketing Lead
Spider-Man™: Into the Spider-Verse X Jordan Brand
Jordan Brand celebrated the theatrical release of Spider-Man™: Into the Spider-Verse with the release of the special-edition Air Jordan 1 Retro High OG Origin Story. Matching the pair worn by Miles Morales in the film. Additional partnership components included free community screenings, social and digital campaigns as well as PR and experiential marketing efforts.
Stewarded partnership from concept to execution. Facilitated internal and external reviews and approval across cross functional teams and IP stakeholders for all campaign tactics including: content scripts and video, in-store signage, digital and print assets, promotional merchandise and press releases.
Execution Lead for Sony Pictures
Spider-Man: Homecoming Audi Partnership
The Audi A8 made a guest appearance in the Marvel blockbuster ‘Spider-Man: Homecoming.’ To support the partnership and placement a content spot featuring film Talent Tom Holland and J.B. Smoove was produced for a social and digital campaign.
Stewarded partnership from concept to execution. Facilitated internal and external reviews as well as approvals across cross functional teams and IP stakeholders for all campaign tactics including: content scripts, digital and print co-branded collateral as well as the partner press release. Served as on-set representation for Sony Pictures for talent content captured at the creative content shoot.
Execution Lead for Sony Pictures
Warner Bros: Central Intelligence – ESPN
Managed the development branded content for national TV broadcast in support of WB’s release of Central Intelligence in collaboration ESPN.
Served as on-set representation for Warner Bros. for talent content captured at the creative content shoot. Project managed the execution of the added value content spot and assisted with pre and post-production approvals.